Doing an internship in digital marketing
These days, the marketing industry is in high demand, especially with the evolution of technology that continues to grow. In addition, the Covid-19 epidemic has accelerated this process by affecting digital marketing in particular.
Digital marketing is still something quite vast so finally, what is really digital marketing? As its name suggests, digital marketing focuses on the digital branch of marketing. The missions entrusted during a digital marketing internship are very diverse.
First of all, you will be in charge of the whole community management part: more precisely the management and optimization of your company’s social networks such as Facebook, Twitter, Instagram, LinkedIn…
Secondly, you will be able to touch all the management of the website. This means that you will take care of the content and writing of the website, such as the creation of blog posts or simply the content on the website to make it evolve in Google referencing. This is called SEO monitoring in order to optimize and improve it in relation to the positioning of competitors.
Then, you will also be able to create content that will be intended for mailing (newsletter for example) and everything that is online distribution. You will also discover how to improve the digital marketing strategy with the whole marketing team.
Generally, to do an internship in digital marketing you need to come from an appropriate background such as a communication school with a digital option for example. However, many business school or IAE(university) students can also apply.
It is often important for this kind of internship to have professional or personal experience in managing social networks, blogs, websites. You should also have writing skills concerning the creation of contents and visuals, because it is a part that will be very important within your internship. Moreover, as you can imagine, it is necessary to be able to speak several languages. Indeed, the company where you are going to do your internship will probably have international clients and you will have to be able to create the same content in several languages, especially English.
Doing an internship in digital marketing abroad will allow you to progress on several levels. First of all, you will be more comfortable with the digital tools that you will have put into practice and that you will have learned. You will also have discovered how to improve the positioning of a company on the internet, through its social networks but also on its website. An experience like this will also allow you to stand out from the crowd and find another internship or job more easily. Doing it abroad will be a plus, because you will be able to progress in languages and live a unique experience in total immersion with another culture. You will gain self-confidence and adaptability because you will be working in another country that does not necessarily function like the one you are used to living in.
Now that you know more about the digital marketing internship, check out our internship opportunities to find your perfect fit. If you’re still not convinced about doing an internship abroad, don’t hesitate to check out the dream destinations we offer for internships such as Barcelona, Madrid, Valencia, the Balearic Islands and many more!
Frequently asked questions about the digital marketing internship
What is digital marketing?
Digital marketing is something very broad that is related to the digital branch of marketing.
What training do we need to do to do an internship in digital marketing?
It is possible to come from different professional trainings to do an internship in digital marketing, like coming from a business school, a communication school or from IAE.